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The New College CMO: How – and why – institutions are expanding the role of the chief marketing officer

The role of the college CMO has evolved in recent years. A position that once directed outreach and publicized research breakthroughs is now beginning to focus on institutional strategy alongside the president’s senior leadership team.

Managing the college’s brand, using the latest in digital advancements, and enhancing the student experience are all part of the accelerated position the CMO is catapulted into in today’s higher ed market.

Download The Chronicle of Higher Ed’s latest case study to learn how CMOs are hitting the ground running toward a strategic relationship with the core of the university’s executive leadership team.

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