A Challenging Landscape
With the boom of new technologies and the rapid adoption of new engagement approaches, every industry is going through somewhat of a digital transformation. Business schools included. These shifts, coupled the decline in MBA programmes and increased student expectations around personalisation and communication, make the business school landscape even more competitive. Business schools can no longer rely on traditional methods and systems for engaging candidates and students. They need to transform in order to deliver on-point and innovative business education, and to exceed student and market expectations. Student success is about going above and beyond at every stage of the student journey. At Salesforce.org, our mission is the same as yours: to help students succeed. We partner with trailblazing business schools to drive transformation with the world’s best technology. Here’s what we’ve achieved together.
Education Cloud empowers business schools to drive student success at scale, across every student touchpoint - from prospect to alumni. Gain a 360 view of your students and constituents and accelerate your path to digital transformation so you can address the imperatives of the market. Our Recruitment and Admissions, Student Success, and Alumni Engagement solutions empower business schools to seamlessly deliver personalised experiences to students, staff and corporate partners.
Build a Foundation for Continued Success
The Higher Education Data Architecture (HEDA) is a free, open-source and community-driven managed package designed to configure Salesforce CRM out of the box for higher education. This customised higher education framework sits on top of Salesforce CRM and is designed to accelerate success at your institution. Get started faster and scale your roll-out across campus with ease.
Recruitment & Admissions
Raise your profile and recruit the right candidates
Today's prospective students expect you to facilitate their selection with tailored communications - whether they are local or international, and whether they are students or experienced professionals. Empowering your recruitment team with tools to raise your schools profile and engage at scale is only the start. With Education Cloud, you have a centralised view of every interaction which enables teams to collaborate seamlessly together to deliver personalised 1-1 messages that centre around the candidate's needs.
Deliver a world class student experience
Students, and business schools alike, invest a lot of time and resources in order to maximise their educational impact. If a student has a negative experience, doesn't graduate or doesn't find a job quickly, everyone pays the price. A focus on student success is critical to growing your business school, as well as your brand internationally. Education Cloud provides you with a 360-degree student view to deliver engaging and personalised student experiences, offer frictionless and individualised service on multiple devices, and helps your teams to cultivate a thriving student community.
Alumni Engagement & Career Services
Partnerships for life
Build life-long relationships with graduates and help alumni stay connected to your institution with Education Cloud. With a single view of your alumni and the right tools to engage, you can connect them more efficiently with corporate partners looking for the next generation of leaders, while also maximising dual benefit life-long learning and fundraising opportunities.
Here are some additional resources to get you started on your journey