Fundraising with Nonprofit Cloud
Connect and Steward Meaningful Relationships
Giving is Personal. Is your Technology?
People give because they have a meaningful experience with your cause, staff and constituents. The challenge is, how do staff build great experiences with potential supporters that last throughout their entire philanthropic journey? Nonprofits deserve a modern fundraising platform capable of supporting their relationships end to end. One that can be personalized to their constituents, mission, revenue streams, communications, teams, and even individual fundraiser's work style. Most importantly, they want their fundraising technology at their fingertips, like all of their other personal productivity apps.
Gain a Complete View of Constituents
What if your development team could see every way supporters, funders, or members engage with your mission in one secure digital place? In a recent survey of over 300 front line fundraisers, only 26% characterized their data quality as good. Fundraising today requires more than just a donor list. It requires understanding all supporter and household activities, giving history, summaries, programs involvement, networks and more. The Nonprofit Success Pack (NPSP) is a core data model that helps you track, automate, and measure important data about your households, donations, and you can enrich profiles with wealth data through our integrated data partners.
Manage & Grow Revenue Streams
Funding models, sources and technologies are all changing, and it's imperative to be able to handle more funding streams than ever. With Nonprofit Cloud, you can manage and grow online donations, whether one time or recurring, in honor of, soft-credited to individuals or matched by an organization. Grow all revenue streams, whether major gifts, grants, sponsorships, or earned income, and seamlessly extend to digital apps for online giving apps and e-commerce.
Enhance Productivity & Augment Intelligence
What if your development team had more time back in the day and you could be sure no donors fell through the cracks? Would they win another major gift or make that annual appeal more appealing? Fundraising professionals are meant to be out in the world developing relationships not tied to their desks. Deliver new productivity gains to your teams with automation of tedious tasks like logging emails, with collaboration tools fully integrated into email and calendar from any device. And, with Artificial Intelligence embedded, you now know where you should focus next in your list.
Cultivate & Steward Supporters
From digital to physical interaction, Marketing and Fundraising teams can create a great experience with less effort and with greater conversion. Optimize your supporter journey from initial donation through to a major gift or a recurring donor. Make use of modern, omni-channel marketing to craft highly personalized and timed messages that get people to act, and automatically set tasks for development staff when supporters hit certain engagement levels. Their journey doesn't stop there, as NPSP suggests engagement plans based on the level of each donor reinforcing your moves management strategy.
Provide Transparent Analytics & Impact
With all of this data, nonprofit leaders and even board members can then view reports and dashboards to understand opportunities for improvement, and analyze revenue on any device. Marketers can tie campaigns and appeals to donor results. And together, programs and fundraising teams can personalize the right story with data to prove that you deserve that next investment. Impact reporting and visualizations can then be shared with a major donor from your phone, or shared to your website via a community for funders to log into.
Scale with an Integrated Fundraising Platform
A platform allows you to prepare your fundraising teams (along with any other group) for success today, but scales as your organization grows. Leverage tools to manage large data volumes like batch gift entry and automation tools. Build your own apps to create amazing donor experiences or connect data, or like your phone, Salesforce has a large ecosystem of best in class apps to choose from for any situation. Find payment processors, online donation platforms, social fundraising, forms, events, ticketing, and more you can connect with.