Higher Ed Marketing
Personalized Engagement for All
Strategic Digital Marketing
Today’s higher ed marketers are faced with new challenges. Achieving enrollment, retention, fundraising, and other revenue goals aren’t as automatic as they once were. Connected experiences have become the standard for most students and constituents, forcing marketers to expand beyond their traditional tactics to exceed expectations. Learn how Education Cloud empowers institutions of all sizes and backgrounds to deliver amazing digital engagement.See the Snapshot
Features and Benefits
Personalize Across Touchpoints
With Education Cloud, every department can deliver a streamlined experience every step of the way by connecting the right students and constituents with the right content at the right time. Create a comprehensive view of every contact by connecting data across sources and devices. Leverage data and AI to plan campaigns, react in real time, measure performance, optimize impact, and maximize ROI. Learn how Arizona State University increased open rates by 7% and decreased nonsubscriber rates by 90%.
Empower Every Marketer
Education Cloud centralizes and streamlines operations for teams across campus by enabling marketers to maintain consistency in design and messaging to students and constituents, providing admins the ability to manage access for all users, and giving leaders visibility into performance for each user, school, and department. Learn how Indiana University ensured proper branding on more than 24 million emails within a year.
Engage Best-Fit Students
Recruitment and admissions teams use Education Cloud to fill and nurture their pipeline with quality prospects, launch personalized campaigns across channels that deliver results, and gain deeper insight with AI and analytics to optimize every interaction and measure marketing ROI. Learn how Concordia College is lowering costs and exceeding their enrollment goals.
Boost Affinity & Fundraising
Advancement and alumni relations teams can use Education Cloud to launch campaigns that encourage alumni and donors to get involved and give back. Meet them across the channels they prefer, deliver relevant content, and provide giving and volunteer opportunities based on their interests. Drive deeper insights with data from multiple sources, apply AI and analytics to optimize every interaction and measure ROI. Learn how the University of Michigan Alumni Association reduced membership acquisition costs by 50%.
Build Student Belonging
Advising teams can use Education Cloud to ensure that students are given every opportunity to connect with the broader campus community. Discover what makes your students tick by keeping a finger on the pulse of social channels to learn what students enjoy and what they wish they could change. Learn how Dordt University personalizes engagement for students across 35 states and 31 countries.
Connect the Fan Experience
With Education Cloud, athletics departments can promote games, events, new team gear, and more across their preferred channels. Segment fans and supporters and send them on digital journeys with personalized content that connects them to their favorite teams. On game day, deliver a connected experience by monitoring fan sentiment and responding to interactions over social channels. See how Pacers Sports & Entertainment (PS&E) improved email engagement by 20%.
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