The Gaming for Good Podcast
Forget everything you think you know about gamers. It’s time to step away from tired old stereotypes that games are only for kids or reclusive basement dwellers. After all, the gaming industry is now worth around £137 billion – it’s bigger than TV and Hollywood.
Gaming is an immersive and interactive pastime, with a huge audience of people of all ages and backgrounds. And a growing number of charities are using online games and streams to engage with prospective supporters, build online communities, and drive donations.
For nonprofits who are new to this rapidly growing channel, it can be difficult to understand just exactly where to start which is why we’re excited to introduce our new documentary-style podcast ‘Gaming for Good’ where we speak to leaders and influencers in the industry including War Child UK who have won the most ‘Innovative Fundraising Strategy’ award from the Institute of Fundraising two years running for their gaming campaigns and have raised over £700,000 in donations for their efforts.
Episode 1 - Trailblazers of Gaming For Good
We launch the Gaming For Good limited series with tales from the pioneers of the space, including War Child UK, Child’s Play and Desert Bus For Hope. With over a decade of experience engaging and raising funds with the gaming community, War Child UK and Child’s play look back at their respective journeys and share advice with the nonprofit community.
Episode 2 - Gamers Rally to Fundraise for Nonprofits during COVID-19
Coronavirus is affecting our lives in almost every single way, and charities have had to face the prospect of fundraising entirely online. The gaming community has rallied around the nonprofit community and gaming for good has gone into overdrive. We check in with episode 1 guests Child’s Play and hear from organisations at the forefront of gaming fundraising such as Tiltify and streaming platform Twitch.
Episode 3 - Nonprofits Taking the Leap into Gaming
In episode 3 we showcase stories from trailblazing nonprofits on their journey to launching a Gaming for Good initiative. Featuring Norwegian Refugee Council, Women Win, and No Kid Hungry – hear different perspectives from gaining stakeholder buy-in, planning the first campaign, to integrating gaming into their fundraising and awareness strategy.
Episode 4 - Demystifying the Streaming Community
In episode 4, we talk to the streamers themselves and learn what motivates them to raise money for charities. Tune in for best practice advice on how you can engage in a meaningful way in order to raise funds for your cause.