Skip to Content


Marian University is using Salesforce to schedule campus visits and conduct follow up surveys to ensure the recruit has received complete information about the university. Marian uses the combination of Salesforce Sales Cloud, Salesforce Marketing Cloud and Qualtrics to seamlessly accept visit reservations, send a follow up thank you email and survey request, and mail Marian t-shirts to all who participate in the survey. Marian will demonstrate the ease of integrating the three products with a one-time setup and how automating this process with Salesforce has resulted in a 50% increase in completed surveys. In addition, the Admissions office now has immediate feedback allowing them to address all questions in a timely manner and the visit survey data is analyzed to help direct future recruiting efforts.