Marketing Communications

Communicate More Effectively with Salesforce for Nonprofits

Connect to Your Constituents at the Right Time with the Right Message

Connect to Your Constituents at the Right Time with the Right Message

The popularity of mobile devices and social networks has changed the way we communicate, and organizations and their causes can quickly move from niche to mainstream. With limited resources, organizations can dramatically amplify their social change efforts with the right technology and a solid social and email marketing strategy.

Learn more about the Salesforce products or about the Power of Us product donation program for nonprofits.

Marketing Communications
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"The year after we implemented Salesforce, KaBOOM! had the best year in fundraising and philanthropy" – Jeff Govert, Director of Information Technology, KaBOOM!

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Features

Email Marketing

Email Marketing

Email is the heart of any nonprofit’s online fundraising, outreach and advocacy, so make sure you’re getting the most out of your efforts with Salesforce’s powerful email marketing tools. Build tailored, professional-looking emails fast with our intuitive email builder and dynamic content. Increase your impact with flexible email scheduling and optimize deliverability with custom email authentication, SPAM analysis, and multivariate testing.

Social Media Engagement

Social Media Engagement

Social has become the new way for sharing what we care about in our personal lives. Joining these conversations will help you foster 1-to-1 engagement, giving you the power to build long-lasting relationships with more people, regardless of time or location. Salesforce allows you to not only identify and participate in the conversations that are shaping your cause, but also to efficiently measure your efforts, show the value of your organization’s investment in social media, and make improvements to your strategy.

Mobile Marketing

Mobile Marketing

Whether it’s at a rally or on the road, connect with your constituents who are on the go. Salesforce allows you to easily create, target, send, and track all mobile messaging, including SMS marketing campaigns, push, and email campaigns, so you can deliver the right message at the right time.

Lifecycle Automation

Lifecycle Automation

Whether you’re engaging with a prospect or converting one-time donors into life-long advocates, lifecycle marketing and management is vital. And if done right, you can increase engagement, see a lift in member satisfaction and retention, and even experience higher donation rates. Salesforce enables you to achieve all this by using data from any source to automate key lifecycle messages that reach each individual with a personalized message at a time that makes sense for them.