Using Data to Tell the Right Story to the Right Donors (The Right Way)
Retaining donors is one of the biggest challenges nonprofits face today. With so many worthwhile organizations out there it’s hard to stand out in the crowd and keep the donors you have coming back for more. Mile High United Way in Denver, CO, was facing this ever-pressing “retention problem” and looked to Salesforce for a solution.
Mile High United Way partners with local nonprofits, government agencies, policy-makers and businesses to collectively solve Denver’s community-wide problems. Hear from Nicole Adair, United Way’s Senior Director of Development Operations and Donor Communications, about how they’re using Salesforce’s Marketing Cloud to drive their email marketing and the promising results they’re seeing on donor retention as a result. Salesforce allows United Way to send dynamic content in segmented communications so donors are getting the right message at the right time. Learn how United Way has increased their donor retention of one group by 6% and giving from that same group by 49%.
Watch this webinar and also here from John Patton of Salesforce.org will also provide a demo on the Salesforce Marketing Cloud solution.
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