The higher education industry has embraced the value of constituent relationship management (CRM) to support key institutional functions. Many colleges and universities have realized considerable improvements to recruitment and development outcomes through its usage. However, the pace of change in the consumer market is accelerating and driving students to expect personalized, frictionless, and on-demand service. Consequently, improving recruitment and development outcomes further and enabling more effective market differentiation will require leveraging CRM to engage students in more complete or holistic ways.
In this webinar, Ovum will share its findings from a recent white paper on this topic and offer answers to the following questions:
- How can a system of engagement, rather than a collection of disconnected applications, improve the student experience from recruitment through development?
- What are the hallmarks of an effective strategy, solution, and implementation when taking CRM institution wide?
- What are the lessons learned from institutions that have been early adopters of CRM as a system of engagement?
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