Pepperdine University: Incorporating Enrollment Management into Lifecycle CRM Strategy

When the Dean of Admission and Enrollment Management at one of Pepperdine’s five schools approached the CIO about looking for a new CRM system, he took a step back and realized that Pepperdine needed a more holistic approach to building and nurturing constituent relationships.

Watch this webinar to hear how Pepperdine rolled out recruitment and enrollment management across five schools and how that fits into their campus-wide deployment of Salesforce. The CIO and CMO will discuss and demonstrate how they are managing recruitment, and how they are using Salesforce to manage branding, competitive positioning, and revolutionizing the way they engage with prospects, students, and alumni.

This is the second webinar in a three-part series highlighting recruitment and enrollment management solutions.


  • Jonathan See, CIO, Pepperdine University
  • Rick Gibson, CMO, Pepperdine University
  • Sandra Sanvido, Sr. Director Higher Education Marketing, Salesforce Foundation

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