Optimize Alumni Lifetime Value with Salesforce for Advancement
Higher Ed Student
Let’s face it – most fundraising apps are outdated and hard to use. Going outside the traditional CRM options for higher education fundraising can be daunting, but very rewarding. Join us as WPI walks through their decision to migrate to the new Salesforce1 for Higher Ed Advancement solution. Also hear from Maryville University about their use of Salesforce in Advancement and their campus-wide CRM initiative. Listen as both schools talk about their implementation processes, lessons learned, and why they haven’t looked back.


  • Cheryl Ann Cerny, Senior Director, Advancement Information Management & Research, Worcester Polytechnic Institute
  • David Bruns, Executive Director, Alumni and Development, Maryville University
  • Sandra Sanvido, Senior Director, Product Marketing, Salesforce.org

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