Increasing Engagement Via Social Media

Join the University of Oklahoma and Northeastern University to hear how they are harnessing the power of social listening and engagement tools.

Learn how they have leveraged these tools to better connect to, and support their communities, even in times of crisis. What would you do if all of your normal channels of communication were offline, and #yourUniversityNameSUCKS was trending online?

Learn how the University of Oklahoma increased customer engagement during a major outage by attacking the growing firestorm of customer frustration on social media head-on, and how you can do it too.

Northeastern University shares how Salesforce Radian6 enabled them to better understand their University brand via social media channels, stay abreast of social conversations related to the University, and how they are preparing for the cultural shift of adding the ability to create cases from social media.


  • Makeda Keegan, Sr. Assistant Director, Enrollment Systems, Northeastern University
  • Ken Kniskern, Customer Experience Lead – IT Services, The University of Oklahoma

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