Implementing Institution Wide CRM at Arizona State University

Arizona State University is one of the top 100 research universities in the world. Two years ago, ASU undertook the enterprise-wide implementation of Salesforce to serve as the system of engagement for all of its constituents, including students, their parents, alumni, donors, athletic fans, faculty and staff, corporations, foundations and members of the community. In this webinar, ASU staff will share how the university overcame a number of the challenges that all institutions of higher education face when attempting to innovate on the grand scale that is required for an institution-wide CRM system.

Topics will include:

  • Overall system architecture – including Sales, Service and Marketing Clouds
  • Interfacing with existing databases and systems of record
  • Developing and implementing at scale
  • A view of the university’s progress over the last two years will be provided, along with a brief look at its goals for the next 18 months.

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