Building Loyalty Through Personalized Engagement

It’s often said that the single greatest wasted natural resource is good human intention. Nonprofits need more than a single system of record to manage their constituents’ intentions. They also need a system of engagement and a system of intelligence. Salesforce for Nonprofits is just that, a system of record, engagement, and intelligence. In the first webinar of this two-part series, Matt Scott will take us through how Team Rubicon grew its online revenue to $3M and will show you how to set up a robust engagement program, that will increase the total lifetime value of your supporters. Idealist Consulting will then share tips and trick for how to get started with using Salesforce to create your own personalized engagement.

Key Takeaways:

  • Record – capture key information
  • Engagement – leverage information to engage supporters
  • Intelligence – analyze data collected during engagement to increase true lifetime value of supporters

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