Salesforce World Tour Toronto

Join us on Thursday, April 11 at the Salesforce World Tour Toronto to learn how nonprofit and higher education innovators are using Salesforce to build lifelong relationship and connect with their constituents in whole new ways. Explore a full day of Salesforce.org dedicated content and grab a seat at our largest audience opportunity at this event. Check out our agenda of nonprofit and education focused sessions and register today. Location: Enercare Centre Date: Thursday, April 11, 2019

Agenda Overview

Wednesday, April 11, 2019 8:00 a.m. - 5:00 p.m. Registration and Customer Success Expo 8:30 a.m. - 9:45 a.m. Sessions 10:00 a.m. - 11:30 a.m. Keynote 11:30 a.m. - 12:00 p.m. Break in the Customer Success Expo 12:00 p.m. - 4:50 p.m. Sessions 4:00 p.m. - 5:00 p.m. Networking Reception and Customer Success Expo

Nonprofit Sessions

Expert Guidance on Transitioning to Salesforce for Fundraising

12:30 - 1:00 pm A lot of traditional fundraising solutions have been around for over 30 years; consequently, many organizations and schools have adapted and entrenched their processes and teams in these types of siloed solutions. Today's donors, students, & constituents demand a holistic, personalized experience that requires a more modern digital approach. Many organizations want to make the transition to Salesforce but struggle to separate. Join us to learn how organizations have successfully extracted their data, their processes, and their staff from point solutions and made the switch to Salesforce.

Digital Transformation- A Nonprofit with a Bold Vision

1:10 - 1:30 pm Digital transformation means more than acquiring new technology, it is an investment in a progressive mindset. Hear how CNIB (Canadian National Institute for the Blind) has transformed the way they engage with and service their constituents with Nonprofit Cloud- enabling technological accessibility for a broader community. Learn about this Nonprofit Trailblazer's gradual evolution with Salesforce, note best practices, and get inspired by their vision for the future.

Power Platform: Uniting all Departments on a Single Platform for Greater Impact

2:10 - 2:30 pm When nonprofit, Canadian Cancer Society (CCS) merged 12 individual entities into one, choosing a single platform to run their entire fundraising and volunteer-strong operation was mission critical. Hear why CCS chose Nonprofit Cloud to connect their organization and how they planned for their data and digital consolidation. Learn how this trailblazer is leveraging the Nonprofit Success Pack, Volunteers for Salesforce and Marketing Cloud to blaze their mission forward.

How Salesforce Marketing Cloud empower the Digital Nonprofit

2:40 - 3:10 pm If you’ve heard the term “customer experience,” we’ve got good news for you: it’s not just for big-budget corporations anymore. Join Alice Hendricks of Jackson River and Jessica Langelaan of Traction on Demand as they outline the essential solution to digital engagement with Nonprofit Cloud. Learn how Salesforce Marketing Cloud, the Nonprofit Success Pack and a best in class online donation platform empower organizations and enable individuals to move beyond welcome series and auto-replies and move towards custom donor journeys that deliver on the ultimate donor experience.

Impact Platform session

3:20 - 3:50 pm Finding new fundraising and revenue streams is crucial in the success of a nonprofit organization. Growing these resources is even more important -- but finding and growing prospects and donors can be time consuming. Join us on for a nonprofit learning session, Identifying, Cultivating and Converting Donors. Discover how to leverage technology to build relationships and streamline processes that lead to greater support from new and existing donors in 2019.

Philanthropy Cloud Sessions

Employee Engagement Building Blocks: Salesforce Platform and Philanthropy Cloud

11:45 am - 12:15 pm Speakers: Lightning Product Marketing Team member and Margo Mayes, Senior Business Development and Partnerships, Philanthropy Cloud Engaged employees have higher morale, stronger working relationships, and longer tenure with their companies. But engaging them in a meaningful way requires arming HR, IT, and Corporate Social Responsibility teams with easy-to-use tools that allow for cross-functional collaboration between departments and produce a compelling and engaging user experience for the employee. Join Salesforce product managers as they explore the Salesforce Platform and Salesforce.org (https://www.salesforce.org/) Philanthropy Cloud, two building blocks any company can use to empower, engage, and connect with its employees.

Doing Business Never Felt So Good

1:40 - 2:00 pm Corporate giving isn’t new, but never before has it been this easy, this engaging, or this comprehensive. Come learn about Salesforce.org’s latest solution, Philanthropy Cloud, which helps companies put their values into action. Philanthropy Cloud is a platform that combines all facets of giving, from donations and volunteering to company matching and grants management. Discover how this platform is already changing the world – and changing companies and their communities for the better.

Customer Success Sessions

Working Together for Good: Meet the Nonprofit Community

9:00 - 9:45 am Join us for a catch-up on the Toronto, Canada Nonprofit Trailblazer Community Group to hear how it can help you help others. Learn a bit about how the group was rebooted and why, the sorts of meetings they've held and plan to hold. Hear how this group aims to get Salesforce content to its members with a nonprofit flavor and how it connects with the wider Trailblazer Community Group ecosystem to help do that. After the catch-up and Q&A hang out informally with us to chat and mingle with your fellow nonprofits.