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Salesforce.org nonprofit trends report, 4th edition

Fourth Edition

Nonprofit Trends Report

Insights into global nonprofit trends from 1,250 professionals in the nonprofit industry.

Nonprofits Need Virtual Operations, a Data Strategy, and New Tech

  • 78%
    Respondents believing they would operate fully virtually next year
  • 76%
    Those needing to develop a data strategy for their nonprofit
  • 87%
    Those who invested in new tech in the last year and said it was impactful

The 4th Edition Nonprofit Trends Report is Here

Salesforce.org Nonprofit Trends Report, 4th Edition cover

Four Nonprofit Trends to Watch

The Nonprofit Trends Report highlights four insights surfaced by nonprofits globally.

Nonprofits are Making Changes Around DEI

Virtual Workplace Changes are Here to Stay

Fundraising and Marketing are Changing Permanantly

Supporting Mental Health for Nonprofit Staff is Needed

team members on a video call

84% of NGOs Face Challenges in Virtual Staff Management

Remotely managing employees and volunteers was a major issue for one-third of organizations this past year. And, 84% of respondents said it will remain a challenge or become increasingly more difficult.

nonprofits team members sitting next to each other

87% of Nonprofit Staff say DEI is Important

Nonprofit employees were asked to rate the importance of ensuring gender and racial diversity across all levels of the organization and their boards, making sure they hire from diverse gender, racial, and cultural backgrounds.

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