Recruiting Trends: Insights from the 2018 Survey of College and University Admissions Directors
- Recruitment strategies colleges are using or are planning to use.
- Challenges colleges face attracting growing numbers of applicants and students.
- Demographic trends that affect recruitment strategies.
This webinar recording focuses on recruitment-specific findings from the 2018 Survey of College and University Admissions Directors. Achieving recruitment goals has become increasingly challenging, with intensifying competition for a stagnating and in some places shrinking pool of traditional-age undergraduates, doubts about the value of a degree growing, and funds for public colleges and universities in some states declining. This study addresses important questions about admissions and recruiting policies and procedures as perceived by leaders grappling with these issues.