Qualify and Quantify – How Schools Use Pardot to Target and Measure Messaging

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Success in higher education requires authentic engagement – and 1:1 marketing provides a great framework for building authentic relationships.

Watch this webinar to hear Southern New Hampshire University’s College for America share real-world experiences and showcase how they’ve achieved phenomenal success using Salesforce’s Pardot. See how they’re strategically qualifying leads, creating personalized marketing campaigns at scale, and conducting A/B testing to ensure the most effective communications are being delivered.