KaBOOM! Connects Tech and Play with Salesforce

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KaBOOM! doesn’t play around when it comes to providing balanced activity in the daily lives of all kids, particularly those growing up in poverty in America. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,000 playgrounds, engaged more than 1 million volunteers, and served 7.4 million children.

Learn how KaBOOM! moved from siloed data systems to running its marketing, fundraising, application, grants, and program management all on a single — mobile — Salesforce platform. NGO Connect provides a clear picture of donors and why they support the organization’s mission. And with the Salesforce Marketing Cloud, KaBOOM! harnesses the power of data to send personalized appeals based on preferences and donation history.