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Marketing automation is changing the face of recruiting as higher ed institutions think about how to communicate with prospective students. Faced with declining application and enrollment numbers, colleges and universities are turning to Salesforce’s Pardot as the premier marketing solution.
Pardot marketing automation allows institutions to:
– convert more student inquiries into applications
– use website, e-mail, and social media activity to score and grade prospective students
– speak to what is most relevant to each prospect, focus on prospects that are more likely to convert, and – – follow up only with those who meet their ideal student profile.
Watch this webinar to learn how to stay top-of-mind as prospects begin navigating their higher education journey by delivering personalized, targeted, and timely content across multiple channels with Pardot.