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Webinar on Demand

Giving Days: Quantifying the Relationship Between Social Media Attention and Charitable Giving

Do you ever wonder what impact social media has on your giving day strategy?

In this webinar recording, researchers at the Urban Institute explore the relationship between social media attention and charitable giving by taking a closer look at recent Twitter activity associated with regional giving days.

Using data drawn from Twitter’s streaming API, the Urban Institute weighs the total donations received by each giving event against the total attention received on social media, the size of the audience reached, and the timing of the social media activity relative to the event itself. Finally, we’ll take a closer look at the language used by social media campaigns and provide some tips for charitable groups looking to enhance their social media presence.

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