Small colleges and universities across the country consistently face pressure to grow in a higher education landscape that is becoming increasingly competitive. To fill classrooms and meet other imperative metrics, these admissions and enrollment teams are becoming “small but mighty” by using Salesforce Pardot, enabling them to:
- Score prospective students and identify those most likely to apply BEFORE they submit an application
- Automate the follow up process and nurture prospective students who aren’t ready to apply
- Measure direct ROI of recruitment efforts to analyze marketing expenditures
Watch this webinar recording to see why small schools are turning to Pardot, and see how one of our trusted higher ed implementation partners, EBQuickstart, is setting schools up for a fast and successful adoption with implementation, training, and onboarding.
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