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Higher Ed is unique in many ways – but one of the most significant and impactful on a Salesforce deployment is the multiple roles that can be assigned to a single constituent. An individual can be a faculty member, a student, an alum, a parent, a donor, and more.
Watch this webinar to learn how Indiana University tackled setting up a scalable enterprise-wide data model to handle the unique nature of its constituent relationships so they can roll out meaningful marketing programs as well as set the stage for an institution-wide CRM deployment. This webinar also address Marketing Cloud configuration, design, and utilization in a higher ed context.