The Path to $486M: Transforming Gift Ops at Smith College
Through a change in their major gifts operations, Smith College provided their fundraising team with easily accessible tools that helped them to complete their campaign with a historic $486 million raised, which at the time was the largest comprehensive campaign total for a women’s college.
Watch to learn how:
- Smith College made this transformation, including implementation and integration
- Those improvements resulted in more meaningful connections and more productive meetings with prospective donors
- An historic $486 million was raised and the key metrics used to measure success