Your constituents are everywhere. They’re on Twitter and Facebook. They’re emailing and texting. They’re interacting on communities, blogs, and websites – and they’re talking about their experience with your university or college. Like it or not, your brand is the sum of these conversations.
This webinar is the first of a 3-part webinar series centered around marketing communication strategies and best practices in higher ed. To kick off the series, hear how Dan Dillon, Chief Marketing Officer at Arizona State University, is deservedly placing ASU as a prestigious international research institution in the eyes of potential and current students, alumni and the community as a whole with the help of Salesforce.