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Mastering social media strategy and tactics can be overwhelming and just plain hard. But with new platforms and evolving student and alumni expectations of engagement, it is critical that institutions work across schools and departments to achieve brand standards, effective engagement and escalation plans, and develop coordinated cohesive messaging. Join Noelle Seybert, Social Media Manager at Pepperdine University, to learn how their Integrated Marketing Communications group established a Social Media Committee and implemented Social Studio across campus to measurably achieve recruitment, engagement, and fundraising goals as well as manage crises.

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