Shape and Engage your Incoming Class: Top Recruitment Tips from Business Schools


  • Patti Brown, Director, Global MBA & MSc in Hospitality Management, ESSEC Business School
  • Rebecca Winner, Executive Director, Marketing Communications, University of Maryland’s Robert H. Smith School of Business

Do you sometimes feel like you’re swimming in circles in your applicant pool, all while trying to keep the right applicants engaged?

At the ESSEC School of Business, zeroing in on applicants most likely to fit the school’s desired class profile is enabling recruiters to focus their efforts on top applicants. It’s resulted in lower attrition throughout the funnel as well as a more geographically diverse incoming class.

Meanwhile, the University of Maryland’s Robert H. Smith School of Business has lowered its attrition rate, including summer melt, by digitally engaging students in a personal way at scale throughout each stage of the recruitment and admissions process.

Watch the recording to learn how these schools are leveraging CRM to:

  • Improve targeting
  • Increase prospective student engagement
  • Reduce attrition through proactive interventions


Watch the webinar recording.
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