Nonprofit Cloud Webinar on Demand
M+R Benchmarks 2018: A Close Look at the Big Picture
Your digital program is a mosaic made of countless tiny pieces swirling around each other in constantly shifting patterns. Email messages, web visits, social media posts, and digital ads; clicks, advocacy actions, and donations; fans, followers, and subscribers. Understanding the big picture means taking a close look at all the elements.
The M+R Benchmarks Study is your in-depth annual review of what’s working, what’s trending, and what’s changing for online fundraising, advocacy, and marketing. This year’s Benchmarks includes data from 154 nonprofits, with new metrics for website performance, donor retention, social media, and digital advertising.