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The More the Merrier: Strategies for Meaningful Constituent Engagement

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When it comes to engaging with large numbers of constituents, it’s hard to keep communication personal, particularly with a limited staff. GreatSchools, a nonprofit empowering parents to unlock educational opportunities for their children, uses Salesforce Marketing Cloud to send over 76 million emails that are targeted, personalized, and tailored to what the parents really care about. Through A/B testing and analytics tools from Salesforce that have optimized formats, messages, frequencies, and delivery strategies, he small communications staff at Greatschools has boosted email open rates by 57%. Watch this webinar to hear how you too can send thousands of unique communications— without sacrificing personalization. Learn more about the Salesforce products or about the Power of Us product donation program for nonprofits and higher ed institutions.

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