Indiana University: Unification with a Cohesive CRM Strategy


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Indiana University’s journey to an institution-wide CRM has been long and challenging. In February 2018, they were charged with unifying dozens of existing CRMs across their multi-campus institution. This led to the IU CRM Initiative: building a 360-degree view of IU’s many, diverse constituencies.

Over 400 single point communication solutions have transitioned to IU’s campus-wide Salesforce Marketing Cloud. By tearing down bureaucratic silos, IU’s institutional CRM continues to improve the experience for their students, faculty, staff, alumni, researchers, and affiliates.

Register today to learn how to:

  • Build the momentum for an institution-wide CRM
  • Leverage that organic, ground-up momentum to obtain organizational commitment to the resources and the necessary large cultural change to enable success
  • Strategize governance structure, communication plans, and project prioritization to ensure impactful progress from the very start