Honeymooners and Hipster Parents: Alumni Segmentation and Marketing
All donors are not created equal. The type of information they want from their alma mater, the causes they want to support, and the way they communicate and consume information all vary dramatically. To sort out this uniquenesses, segmentation analysis can be used to carve out specific groups within your alumni base. Each segment can be tied to a wealth of information about social media usage, giving potential, goals, aspirations and the social issues about which they care deeply.
Watch this recording to learn how to:
- Use advanced analytics to better understand the subgroups in your alumni population
- Segment alumni communications based on attitudes and perceptions in addition to demographics
- Build rich profiles of each segment within your alumni base
Watch the webinar recording.
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