Growth Camp 101: Engagement & Fundraising: Together At Last
Jarrett OBrien, Product Marketing Director, Salesforce.org
Patric Hong, Solution Engineer, Salesforce.org
This event will share customer best practices and a demonstration on how marketing and development teams can work together. This will be a small, “campfire style” discussion for a group of growing nonprofits, with the ability to ask questions and get your questions answered. You will learn how to ensure:
- Supporters and advocates are aware of your mission with personalized marketing campaigns and communications.
- Development teams can effectively convert constituents to donors, and steward them through to major donors.
- Staff can engage in mass or one to one communication to delight constituents and retain donors.
- All teams and executives can gain visibility into the effectiveness of campaigns, appeals, and outreach.
This session will focus on Nonprofit Cloud including the Nonprofit Success Pack and Pardot for Marketing automation. They are part of an ongoing Growth Camp series (stay tuned for information about additional sessions).