Every Higher Education fundraising professional knows that engagement is an important driver of giving. But how do you measure and analyze engagement to increase philanthropy? As the identities of college and university graduates change, fundraising strategies must also shift to appeal to today’s alumni.
Watch the webinar to explore original empirical research by Dr. Jay Le Roux Dillon, Director of Alumni Engagement at University of San Francisco, and discover:
- What’s behind alumni role identity and how to measure and influence it
- The relationship between alumni identity and alumni giving
- 3 tactics to increase alumni feelings of connection
- How to operationalize alumni identity as an engagement score