How 115 Organizations Acquire and Cultivate Recurring Donors

Recurring donors can be up to 4x more valuable than a one-time donor. To raise more funds, your nonprofit can optimize and improve recurring giving. But how?

The best way to understand how to optimize recurring giving is to look at it from the donor’s perspective. That’s why NextAfter, a nonprofit research lab and consultancy, made recurring donations to 115 organizations across 9 different verticals, analyzing:

  • 115 donation pages
  • 4,117 email communications
  • 534 direct mail letters
  • 83 phone calls
  • and more

In this comprehensive recurring giving report, you’ll find new tips to acquire recurring donors, mistakes to avoid in your communications, ideas to increase the value of recurring donations, and strategies to grow cultivations practices.

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