Your Guide to #GivingTuesday


Why #GivingTuesday?

You’re sitting in your office on November 27th. You’re fielding texts from your mom about what time your flight home lands. At the very moment you begin to map out our Turkey Day plate real estate (mashed potatoes at 3:00, green beans at 9:00, please), you scroll across a teaser for a #GivingTuesday donation match a partner organization has organized and that feeling sinks in. You missed the #GivingTuesday boat. Again. #sad

That was 2016. And here we are in 2018…the #GivingTuesday planning you’d vowed to map out in August has gone by the way of your hydration and decluttering goals (read: it never happened).

Enter: Salesforce.org. We’re here as your trail guides for all things #GivingTuesday (or #GT for short). We’ve got the maps, the virtual bug spray and the snacks. Follow us and you’ll be only steps away from a successful November 27. (This is a good time to add that date to your calendar. No shame if it isn’t on there yet. This is a safe space.)


First, let’s get some of the basics out of the way. When does #GivingTuesday occur? Great question, you greenbean loving nonprofit rockstar. #GivingTuesday is celebrated/observed the Tuesday following Thanksgiving. The key is to think about it in the same vein as Black Friday and Cyber Monday — #GivingTuesday officially kicks off the end-of-year giving season.

The impact of #GivingTuesday is huge. According to the good people at GivingTuesday.org, “On #GivingTuesday 2016, $180+ million was raised online in the United States alone to benefit a tremendously broad range of causes.”

Let’s get you a piece of that $180 million, shall we?




View on Demand Webinar Recordings

Strengthen Your Arts Community with the Best Engagement Strategy
Description: Webinar with 92Y from Wednesday, August 29th.

Watch the webinar recording today!

Cracking the Code on #GivingTuesday with First Book Webinar
Description: Take a deeper look at how this organization saw repeatable success with their #GivingTuesday campaigns on Salesforce.

Watch the webinar recording today!

Real Talk: Your Guide to #GivingTuesday
Description: We’ll kick off our Giving Tuesday festivities by spending quality time with two industry experts: Rachel and Mark. During this real talk session, we’ll hear about tips for organizations of all sizes on how to make the most of GT. Don’t miss this thought-provoking discussion on how to survive and strive on November 28.

Watch the webinar recording today!




Read about Salesforce.org’s solutions:

Not that into reading? Watch a Demo Video to learn more about our solutions:

Remember, we’re here to help. Check out our implementation resources for getting started on Salesforce:


[wptabtitle]Tips & Tricks[/wptabtitle]

Tips & Tricks

Collaborate on Your Social Plan
#GivingTuesday is a busy day in the land of fundraising — use Salesforce Social Studio to help your campaign go viral and stand out in the crowd.

    • 1. Read about the benefits and challenges of social media management tools that support positive ROI in

the ROI of Social Media Management

2. Influencer Marketing on what you need to know from the influencer & the marketer’s perspective

3. View on Demand videos & a social workbook.

4. Optimize Your Social Listening with Salesforce Social Studio. Join Circles of Success to learn more.

Create a Community

Hear from our Partners

You’re not in it alone. Salesforce’s partner network is also here to help set you up for the most successful #GivingTuesday. We’ve pulled together a few of our favorite resources here so partner up and get smart.




[wptabtitle]Real Talk[/wptabtitle]

Real Talk

#GivingTuesday might be over, but your end of year planning has just begun. Check out our tips for keeping the #GivingTuesday momentum all the way into the new year:




Your 2018 #GivingTuesday Guide

Get #GivingTuesday Guide


8 Tips for Staying Sane During End-of-Year Fundraising

Tips for Fundraising


Cracking the Code on #GivingTuesday with First Book

Watch our free #GivingTuesday webinar.

Watch Webinar


Real Talk: Your Guide to #GivingTuesday Webinar

Watch our free webinar on all things #GivingTuesday.

Watch Webinar