Donor needs follow a similar pattern to Maslow’s Human Needs hierarchy, from the most basic need of awareness to the more integrated experience of promotion. We rely on donors of all kinds to fund our missions and meeting their needs creates a long-term relationship that ultimately moves the needle on nonprofits’ missions.
In this e-book you’ll find:
- Definitions of the the hierarchy of donor needs
- Help to assess whether or not you’re meeting them
- Tips on how you can begin to build a relationship with your donors based on trust and empathy
- Examples of other nonprofits who are doing this successfully