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Key Trends for Nonprofit Marketers


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85% use data-driven insights to target outreach and tailor communications
153% projected two-year growth in SMS text campaigns
38% who use CRM software also use marketing automation
Nonprofit Marketing Insights

Nonprofits are using marketing insights to tailor communications.

However, the majority don’t use a marketing automation platform tied to a CRM, making it difficult to personalize at scale.

Nonprofits measure marketing

Just over half of nonprofits measure marketing goals.

But less than one-third measure specific metrics, such as email deliverability, social influence, or marketing conversion.

2nd Edition Nonprofit Trends Report

Digital marketing is the future.

Nonprofit marketers are making changes to better engage constituents in the digital world, primarily through social media, their website, and digital advertising technologies.

Want more marketing & engagement insights?

Download the Fundamentals of Marketing and Engagement Nonprofit Organizations Report.

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