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Key Trends for Nonprofit Marketers
85%
use data-driven insights to target outreach and tailor communications
153%
projected two-year growth in SMS text campaigns
38%
who use CRM software also use marketing automation
Nonprofits are using marketing insights to tailor communications.
However, the majority don’t use a marketing automation platform tied to a CRM, making it difficult to personalize at scale.
Just over half of nonprofits measure marketing goals.
But less than one-third measure specific metrics, such as email deliverability, social influence, or marketing conversion.
Digital marketing is the future.
Nonprofit marketers are making changes to better engage constituents in the digital world, primarily through social media, their website, and digital advertising technologies.