School Communications and Parent Engagement

Streamline School Communications and Drive Parent Engagement

Enable school collaboration and reach parents where they are

Enable school collaboration and reach parents where they are

Connect and collaborate with parents, staff, partners, and students more deeply and personally. Salesforce has best-in-class outreach tools with easy segmentation, testing, and automation for, say, parent reminders or alerts. There are also private, online community forums for stakeholders to interact with each other (and you!).

Learn more about our Salesforce for K-12 solutions or the Power of Us product donation program.

School Communications and Parent Engagement
"We needed to find a tool to facilitate more equitable communication to our parents about district events, trainings, and available resources while having the ability to track a parent’s engagement... We selected [Salesforce’s] Pardot because it was a cost-effective, simple solution that made a lot of sense for us. " – Samantha Kessel & Daniel Houser, Denver Public Schools

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Features and Benefits

Next-Gen Messaging and Collaboration Tools

Teamwork is easier when you can seamlessly collaborate. Create groups for your school, grade level, subject area, after school program, intervention, etc. Chat, leave notes, share files, create polls, and give thanks - all in groups. Salesforce also allows you to easily create, target, send, schedule, and track messages. Whether you need to ask a question, send a reminder or share a file, you can deliver the right message to the right people at the right time. Choose exactly who can access group files, member lists, and feeds. Private groups allow discussion of topics that are not visible to the rest of the community. Unlisted groups are not visible to the rest of the community through search or public posts.

Engaged School Communities

Feeling part of a strong, supportive community can greatly increase student, faculty/staff, parent, and alumni satisfaction. Create an online community where key stakeholders can access all of the info they need to connect, submit questions, voice opinions, and get more involved in your school events.

Alumni Tracking and Communication

It’s difficult to keep track of where your former students are and what they’re up to. With Salesforce, you can easily update and engage your alumni groups through the social and digital channels of their choosing. Keeping your alumni engaged and supported, when and how they want to be, is one of the best ways to maintain a strong sense of school community and pride as well as future volunteer and donor opportunities.

Configurable, Role-Based Reports and Dashboards

Role-based permissions ensure that administrators, school leaders, teachers, parents, and counselors only access the data they need for their role - automatically. Users are then able to configure their reports and dashboards according to their priorities.

Volunteer Management

Efficiently recruit, track, and manage volunteers with Salesforce. Announce opportunities; track volunteer skills, qualifications and trainings; schedule and monitor volunteer events and shifts; recognize and retain volunteers and generate powerful reports and analytics in real-time.


With our customizable Salesforce1 Mobile App, easily post to a group, download a file, or document a student interaction from any device. Drive progress forward, locate key information, get support, or share insights with colleagues, no matter where you are.

Emergency Messaging

Salesforce can provide you with an outlet to share information with students during emergency situations. Use multi-channel messaging to share information on school evacuations, fire drills, as well as any suspicious or dangerous activity.