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Busting 3 Massive Myths in Higher Education Fundraising

At some level, every fundraiser knows that alumni engagement is an important driver of alumni giving.

However, most colleges and universities either don’t know their alumni very well or are unsure of how to measure engagement and apply those measures to increase philanthropy.

In this ebook, we debunk 3 major myths long held in higher ed. Download now to learn how to:

  • Better understand your alumni and donors
  • Target the right donors and increase levels of alumni connection, engagement, and giving
  • Increase philanthropy by applying the strategy of Alumni Role Identity – by Dr. Jay Dillon, Director of Alumni Engagement, University of San Francisco

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