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Salesforce Implementations: Return on Experience

This session is sponsored by

Enrollment RX

Measuring success when you’re transforming the way you do business requires an approach that blends art and science, story and technology, and that looks more deeply at experience. To adjust to the shift toward an economy of connected experiences, we need to re-think the student experience at the same time as designing more operationally efficient processes. Join San Francisco State University and Ivey Business School who will discuss roadmap creation, selling an enterprise vision, re-architecting processes, introduction of new tools, and more.


Stephanie Brooks, Director, Marketing & Communications, Ivey Business School of Western University

Stephanie Brooks is the Director of Marketing & Communications at the Ivey Business School and played an instrumental role in bringing Salesforce to the University along with acting as a champion for the platform which has increased user adoption internally.

Tom Kelleher

Tom Kelleher, Marketing Technology Manager, San Francisco State University

Tom is the Marketing Technology Manager for the College of Business at SFSU where he is responsible for the marketing team, digital marketing, and the college’s Salesforce instance.