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Creating Change with Salesforce Communities

This session is sponsored by

7Summits Agency

Empowered communities can change the world. It’s one of the reasons granted Cornell University, along with Higher Education Advisory Council, and Johns Hopkins University (JHU) a 2014 Force for Change grant to build Communities projects. Hear how the Higher Education Advisory Council is using the grant to build a Student Community Starter Pack that will ensure millions of future leaders can concentrate on their studies instead of administrative bureaucracy. Also discover how JHU is using its grant to build a Salesforce Communities-based application to connect brilliant researchers and their ideas together so they can collaboratively solve some of the most complex global problems.


Geof Corb

Geof Corb, Deputy Chief Information Officer, Johns Hopkins University

Geof Corb is the Deputy Chief Information Officer at the Johns Hopkins University where he guides the effective use of technology in support of Johns Hopkins’ tripartite missions of research, teaching, and service/patient care. As the Deputy CIO, he partners with the enterprise CIO in developing and leading strategy, implementation, and operations relating to enterprise information systems and services, with a specific emphasis on service excellence. He is responsible for growing and cultivating positive and mutually beneficial relationships between central IT and constituencies across the Johns Hopkins University and the Johns Hopkins Health System. In addition to providing solutions and services that directly support the academic and research missions, Geof directs an enterprise portfolio that includes the business systems and business intelligence solutions used by both the university and the health system. Geof has held increasing levels of responsibility and broadening roles within the IT organization at Johns Hopkins for more than 11 years.

Geof earned both his bachelor’s degree in computer science and his MBA in marketing at the Johns Hopkins University and has had the good fortune to work for Goldman Sachs, the Yale School of Medicine, and in e-business consulting before, during, and after the “dot com” era. He is a member of the board of directors for America’s SAP Users’ Group (ASUG) and the Maryland Enterprise Education Consortium (MEEC) and serves on a number of industry advisory councils.

Rebecca Joffrey

Rebecca Joffrey, Director of Interactive Services, Cornell University’s College of Agriculture and Life Sciences

Rebecca is Director of Interactive Services at Cornell University’s College of Agriculture and Life Sciences. She is responsible for re-defining the way that students engage with alumni, faculty, staff, and peers in both physical and online spaces. Prior to this role, she was Director of the Career Development Office at the Tuck School of Business at Dartmouth where she led one of the first university implementations of Chatter for students. A 1997 graduate of Tuck, Rebecca spent her early career in marketing and product management at Nestle. After business school she launched The LookOut, an online mentoring system, acquired in 2003. She is also co-editor of a two-book series called This Day in the Life: Diaries from Women Across America (Random House, 2005) in which women from all backgrounds document their lives on a single day. You can follow Rebecca on Twitter, “Living in the Feed” @RebeccaJoffrey.