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Building a Student Information System in Salesforce

This session is sponsored by


When Algonquin opened a campus in Saudi Arabia, the College’s home-grown student information system lacked the flexibility and actionable data required to support the campus’ unique operations and enrollment/retention targets. To better meet these needs, phase one of a student information system was developed in just over two months.

The SIM (student information management) system gives employees the ability to track, report on, and action student attendance and performance in real time. At this session, you’ll learn how the solution was developed and implemented across all functional areas and how it helped improved retention rates by 15%.


Doug Wotherspoon

Doug Wotherspoon, Vice President, International and Strategic Priorities, Algonquin College

As Vice President, International and Strategic Priorities, Doug oversees Algonquin College’s growing international activities, both on- and off-shore. Doug also has responsibility for guiding the College’s strategic planning efforts and its CRM unit. Doug was previously the Executive Director of Advancement and his responsibilities included recruitment, branding, internal and external communications, advertising and social media, web services, event management and government relations.

Laura Campbell

Laura Campbell, Manager, Customer Relationship Management, Algonquin College

Laura Campbell is the Manager, Customer Relationship Management at Algonquin College. She leads the team responsible for designing and implementing solutions to achieve a single, all-encompassing view of the individual for students, clients, employees and extended community members. Laura has been with Algonquin College since 2012 and has expertise in CRM, strategic marketing, product management, recruitment, and marketing.