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Re-imagining the Applicant Experience

This session is sponsored by


Discover how the S.C. Johnson Graduate School of Management at Cornell University streamlined and improved the prospective student experience by replacing Hobson’s with Salesforce and became the first business school in the US to use the LinkedIn API for its admissions application. Johnson’s application features a responsive design and a friendly UI and the admissions process is managed completely within Salesforce using both native and custom Salesforce objects. Using Leads and an Application object, along with two third-party apps, Johnson Admissions processes applicant records from the inquiry through the offer, accept, and deposit steps. These records are then uploaded to the Cornell SIS to provision central IDs, and the student life cycle within Salesforce is begun.


Rob Parker

Rob Parker, Associate Director, Web & Database Programming, S.C. Johnson Graduate School of Management at Cornell University

Rob leads a team of five developers within Johnson’s Technology Services department, and acts as principal architect to keep Johnson’s software and data cohesive and useful. His vision is to use Salesforce as a platform to aggregate data from disparate systems and streamline the student life cycle, as well as improve the online experience for students, staff, faculty, and alumni.

Laura Landphair, Business Analyst, S.C. Johnson Graduate School of Management at Cornell University

Laura Landphair

With ten years of experience with the Salesforce platform, Laura joined Johnson in 2014 to lead special projects involving Salesforce, and her first effort was a major success in launching Johnson’s five-program student application in time for the fall admissions cycle. Since then, Laura has lead projects to improve reporting for multiple departments, implementing Exact Target, and will soon take on a student community project in the spring of 2015.