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Innovating with Advancement Connect

This session is sponsored by

ACF Solutions

Are you looking to move to a donor centric model focused on lifetime engagement and lifetime giving? Leverage the innovation of the Salesforce platform to improve engagement, increase visibility and efficiency and improve communications. Come learn and see how University of Southern California is leveraging the Salesforce and Advancement Connect platform to support their initiatives.


Tracey Vranich

Tracey Vranich, Vice President, Advancement Services, University of Southern California

Tracey joined USC in January 2011 and is responsible for development research and relationship management, annual giving, and stewardship. She also oversees advancement operations services, including gift reporting and processing, advancement information systems and applications, and database integrity.

Prior to joining USC, Vranich served as assistant vice president for development operations at Fordham University (New York), sr. director of annual giving and alumni relations at American University (Washington, D.C), and director of annual giving at Temple University (Philadelphia).