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Building Energy Around Your Salesforce Project

This session is sponsored by

Enrollment RX

A successful Salesforce project is not about technology-it is about people. A project done well builds and fosters community and improves collaboration. A project done poorly reinforces and manifests silos that the system is designed to remove. The purpose of this talk is to provide strategies and best practices around ways to ensure that your project starts and stays inclusive.


James Gilbert

Jim Gilbert, Assistant Dean, George Mason University School of Business

Jim Gilbert is the Assistant Dean for Undergraduate Programs at George Mason University’s School of Business, where he and his team help shape the undergraduate business student experience. He has more than fifteen years of higher ed experience including academic advising, teaching, and strategic planning and execution with a focus on the best experience possible for students. He is a charter member of’s Higher Ed Advisory Council and has been a Salesforce user and system administrator for more than 2 years.