How do you engage your Alumni? Find out how University of Colorado and Columbia University are engaging their alumni with Alumni Communities and unified communication strategies and solutions, all the while increasing staff efficiency. It all starts by aggregating relevant data sources into a unified CRM. From there, build targeted lists and deliver branded communication via the Salesforce Marketing Cloud and engage the constituents via a fully mobile responsive Alumni Community.
Demetrius “Mickey” Mossaidis, Sr. Director, Database and Web Initiatives Operations, Office of Alumni and Development, Columbia University
Shortly after receiving his B.S. in Applied Mathematics from Rensselaer Polytechnic Institute, Demetrius spent 9 years at his alma mater managing technology infrastructure and services as the IT Manager within Institute Advancement. The last 8 years have been with Columbia University’s Office of Alumni and Development more specifically focused on extending the use of database and application services to increase engagement and donations. Demetrius loves numbers, analytics, statistical models, crafty code, intuitive interfaces, business-driven applications, information technology strategy and making people happy. Mickey also has a passion for traveling and is an avid motorsports enthusiast, car race driver in SCCA’s Improved Touring A category with his ’92 Honda Civic Si.
Emily Morris, Director, Alumni Outreach and Services, Columbia University
Over a span of 8-plus years, Emily has covered recent alumni activities, New York programming, International Alumni Relations, and most recently, marketing and digital outreach for the Columbia Alumni Association (CAA). In this role she oversees alumni marketing and communications, digital outreach and programming, engagement platforms, and alumni career services benefitting Columbia’s alumni population of 313,000. She also has experience and passion in the art world, having managing commercial and cause-based campaigns with a New York-based arts agency. Work is Emily’s most time-consuming hobby, but she finds space for escaping New York City, volunteering, and being a connected introvert when possible. You can find her on LinkedIn and Twitter @bellingisima.
Kim Egan, Director, Electronic Communications, University of Colorado, Office of the President
Kim has worked for the University of Colorado for eight years. For the past four years, Kim has led and managed a systemwide (across four campuses, and system and advancement offices) program called “eComm” that offers schools, colleges, units and departments access to a single and integrated suite of electronic communication tools. The environment is populated with nearly 1 million records of CU constituents including alumni, donors, parents, students, faculty and staff and gives CU communicators the ability to strategically target and engage their constituent population. Salesforce will soon replace the existing eComm solution, making Salesforce an enterprise system of engagement for CU.