By: Kevin Murray, Director of Marketing & Alliances, Traction on Demand
Nonprofits and higher ed institutions across the world are realizing the power of enabling their employees, volunteers and constituents with technology. The power to drive your mission forward with greater fundraising capabilities. The power to improve student engagement. The power to provide better programs to communities and individuals in need.
If you were fortunate enough to join the Traction on Demand team and the 170,000+ Salesforce enthusiasts for Dreamforce ’18 in September, you’ll remember that feeling you had on the cab to the airport; yes definitely a little overwhelmed and your ears may have still be buzzing from Metallica, but you’ll remember the excitement and inspiration you felt, knowing you were returning to change your organization for the better.
If you weren’t able to join us at Dreamforce, fear not as Salesforce has kicked off their World Tour season, with one of the first stops in New York. Here are four reasons (in four minutes) why it’s worth it to join us. I know December can be a busy month, with many holiday parties to attend, but World Tour NYC is sure to be a fun time!
1. Connect with Like-Minded People & Organizations
World Tour stops are one of the best opportunities (outside of Dreamforce) to connect with like-minded individuals experiencing similar organizational challenges that you may be facing. Whether you take in a breakout session showcasing a solution already implemented, or you meet someone at lunch who’s attending for the exact same reason, people are always willing to share their experiences and journeys with technology.
Pro Tip: Lunch is always a great opportunity to meet new Salesforce enthusiasts; I’d recommend grabbing some food, breaking off from your colleagues and finding a random spot at a table in the Customer Success Expo. Introduce yourself and ask why others are attending — you may just have more in common than you would think.
Einstein Prediction Builder
2. Discover the Latest Platform Innovations
We’ve seen such amazing growth in the Salesforce platform over the last year for nonprofit organizations and education institutions. From the Nonprofit Cloud (and subsequent certification) to Education Cloud, to Customer 360 and Einstein Voice, New York World Tour will be your chance to hear from the experts, ask questions and feel the inspiration.
Pro Tip: Keynotes are great for inspiration; breakouts are best for real-world application of the platform. Be sure to review all breakout sessions on the NY World Tour website prior to the day and build a plan for which sessions you’re going to attend.
Pro Tip 2: I’d recommend exploring how some of the commercial customers are leveraging Salesforce. At Traction on Demand, our most unique and innovative solutions have always been composed of both industry best practices and cross-industry expertise.
3. Don’t Skip the Customer Success Expo
Traction on Demand maintains a strong focus on enabling our customers to manage their own technology stack. An instrumental part of making that a reality is leveraging 3rd party applications that a) are easy to use and customize, b) have great support, and c) support multiple use cases across your organization.
Reviewing the World Tour sponsors and Customer Success Expo participants, I’d highly recommend chatting with as many vendors as possible. A few I would highlight are Conga, Gearset, and GetFeedback.
- Conga: One of the best partners to work with in the ecosystem. Intuitive and easy to configure applications and some of the best support in the ecosystem.
- Gearset: Traction on Demand leverages Gearset for our own internal release management and recommends any organization who wants to be self-sufficient with Salesforce also invest.
- GetFeedback: Surveys and customer feedback made simple and elegant, while handling any custom use case you can throw at the platform.
Pro Tip: All of these vendors offer discounts for nonprofits and educational institutions – you just have to ask!
You’ll have fun meeting great people at Salesforce.org events!
4. The Add-Ons, Extras & Events
Organizations like ours will often host happy hours or supplementary sessions to help extend the value of a day at World Tour. This year we’re doing just that.
- December 12 from 3:00 – 6:00 pm
- NewVoiceMedia Office, 685 Third Ave, 16th Floor, New York, NY (map)
- December 12 from 5:30 – 8:00 pm
- Hudson Terrace, 621 W 46th St, New York, NY (map)
The New York World Tour After Party
Wrap up Salesforce World Tour New York with, drinks, appies and the musical stylings of Blacktab. This Boston-based quintet is back in Manhattan for one night only to take you back to the golden era of rock and blues.
- December 13 from 6:00 – 9:00 PM
- Rattle n’ Hum West, 306 W 39th Street, New York, NY (map)
Join us and your friends at Salesforce.org on December 13th in New York City for a day of learning, excitement and new connections.
About the Author
Kevin Murray, Director of Marketing & Alliances, Traction on Demand
With six Dreamforces and countless World Tours under his belt, Kevin knows how to make the most of a day out of the office. If you’re looking to connect with Traction on Demand or any other Salesforce ecosystem vendor, reach out to Kevin in the Power of Us Hub.