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Small Schools Doing Big Things with Salesforce for Recruiting

This session is sponsored by


If you’re from a small resource-constrained institution, you may be wondering if Salesforce CRM is a viable option. Come learn how two smaller institutions, Ohio Dominican University and The Seattle School of Theology & Psychology, have successfully transformed their universities to more effectively recruit and enroll more students. Hear how they are using Salesforce CRM to make data driven decisions, execute timely and consistent communications, and provide personalization to inquiries, applicants, accepts, and enrolled students on a thin budget. Learn more about their implementation and results – what worked, what didn’t work, and best practices for sustainable growth.



Fred Lassiter, CIO, Ohio Dominican University

Fred Lassiter is the Chief Information Officer at Ohio Dominican University in Columbus, Ohio. Before joining ODU he was the Director of Information Technology at Bellarmine University in Louisville, KY. An advocate for collaboration, he was a co-founder of the technology leadership consortium within the Association of Independent Kentucky Colleges and Universities. In a previous role, he was co-owner of Goddard Technology, a pioneer and innovator in the development and application of digital photo based unified ID card solutions for higher education and airports.

Nicole Greenwald

Nicole Greenwald, Director of Enrollment Management & Marketing, The Seattle School of Theology & Psychology

Nicole Greenwald is the Director of Enrollment Management & Marketing at The Seattle School of Theology & Psychology. She manages enrollment for the graduate school’s degree and certificate programs, as well as participation in dozens of workshops and conferences on campus and across the U.S.

Jason Best

Jason Best, Director of Media & IT

Jason Best is the Director of Media & Information Technology at The Seattle School of Theology & Psychology. Jason is passionate about building scalable systems that free up faculty and staff to connect with their community on a more human level.