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Day Two: Keynote

What’s Your Digital Identity:
A Comprehensive Look at Today’s Social Media Landscape

Higher education communication strategies are an ever-evolving mix of engagement, listening, storytelling, mobile access, and lifecycle development. Join Eric Stoller as he shares how institutional community can be crowdsourced for maximum effectiveness on social media. Additionally, attendees will learn how they can leverage social media for recruitment initiatives, retention, career development, and customer service.


Eric Stoller

Eric Stoller

Eric Stoller is a higher education thought-leader, consultant, writer, and speaker. He frequently gives keynotes on how administrators can use social media strategically and is a proponent for teaching students about digital identity development.

With a background in student affairs, academic advising, wellness, technology, and communications, Eric focuses his energies on educating clients and captivating audiences. As the Student Affairs and Technology blogger for Inside Higher Ed, he generates conversations, answers questions, and provides insight about a variety of “tech topics.”