The digital marketing, commerce & customer service event of the year.
June 17 - 19, 2019
The Salesforce.org Discount Code:***We have a discount code reserved for nonprofits and education institutions to receive passes for $450. Reach out to your sales rep or email [email protected] with your work email address if you're interested. There is a limited supply so register soon!
All IndustriesSalesforce.org Community Breakfast before the Salesforce.org Super Session Join us Wednesday, June 19th from 7:30am - 8:30am in room W176B and meet your fellow education and nonprofit colleagues over some bagels and nosh before the Salesforce.org Super Session at 9am! Salesforce.org Super Session Meeting Consumer Demands: POVs from ASU, Smile Train, and Brands Today's consumers have never been more connected. At the same time, they’re demanding authentic, personalized experiences from organizations and commercial businesses alike. How can higher education institutions, nonprofits and the world’s biggest brands leverage the power of technology to better understand these rising consumer expectations? Join us for an incredible session to hear three unique perspectives from higher education, the nonprofit world, and the commercial sector. Dan Dillon, CMO, ASU, Susannah Schaefer, CEO, Smile Train and Naveen Rajdev, Founder & CEO, Lighthouse moderated by Vala Afshar, Chief Digital Evangelist, Salesforce 9:00am - 9:40am Wednesday June 19, Room W184
NonprofitAdvancing Impact in the Fight Against Hate - The Power of a Connected Nonprofit When your organization is blazing the trail towards a world without anti-Semitism and all forms of hate, a powerful and responsive toolkit is critical to achieving that mission. Learn how ADL (Anti-Defamation League) is leveraging Program Management, Fundraising and Engagement solutions to expose extremism, deliver anti-bias education and fight hate online. Hear how connecting their entire operation on one platform, including consolidating over 70 tools across 25 regional offices, is providing them with a 360 view of their progress, enabling them to respond more nimbly to incidents, improving communication and engagement with constituents, and ultimately, driving greater impact in their fight against anti-Semitism and all forms of hate. Amy Blumkin, CMO, Anti-Defamation League, Carol Goldstein, Sr. Director of Marketing, Anti-Defamation League, Debora Lehrer, Director of Engagement Marketing, Anti-Defamation League 1:30PM - 2:10PM Tuesday, June 18, Room W475A How Brain Tumour Charity Engages with Patients in Real-Time Brain tumours are the biggest cancer killer of the under 40s, yet receive less than 2% of cancer research funding. Join us to learn how nonprofit trailblazer, Brain Tumour Charity is using visitor data—known or unknown—to detect patterns of engagement and deliver the right content in real-time to diagnose patients with brain tumours faster. Sarah Lindsell, CEO, The Brain Tumour Charity 3:30PM - 4:10PM Tuesday, June 18, Room W475A Driving Impact and Supporters with Nonprofit Cloud When your mission is bringing people together to build one of the most powerful environmental movements in the world, a dynamic and effective technology toolkit is imperative. Join us to learn how nonprofit trailblazer, Sierra Club, is using Marketing tools in Nonprofit Cloud to not only power outreach to donors but activists alike. Hear how savvy integrations with advocacy tools are enabling them to make a greater impact than ever before. Casey Francis, Sr. Online Organizer and Taylor Nazon, Regional Online Organizer, Sierra Club 2:00PM -2:40PM, Monday, June 17, Room W475A
EducationAdvancing Digital Fundraising for Higher Ed One Relationship at a Time Boston College is radically changing how we engage with our 240,000 alumni, parents, and friends. We're leveraging the full feature set of Salesforce Marketing Cloud to form close, personal relationships with each constituent by providing content and offers that align closely with his/her unique interests and needs. The results have been amazing thus far, with strong gains in both engagement and donations and there is much more exciting work ahead. In this session, you will learn about initial research, evolving from a transaction-based to an emotion-based engagement model, capturing and studying constituents' attributes and behaviors to make more effective decisions, leverage emotion, value, and relevance to increase engagement, and advancing audience segmentation and predictive analytics to market across all digital channels - all while only being a four person team leveraging Marketing Cloud! Jamie Manning, Sr. Assoc. Director - Digital Marketing, Boston College 12:00pm -12:20pm, Tuesday, June 18, Lake Opeka Theater in Expo The Marketing Maturity Model at Indiana University Join this session to learn about IU's Marketing Maturity Model - a tool built collaboratively through workshops with IU's marketing professionals to create a common language and shared vision for marketing across the University. Hear how the tool provides a lens to qualitatively assess Marketing and Communications capabilities across six key areas and has become their "north star," driving transformation in their organization. Karen Ferguson Fuson, Chief Marketing Officer, Indiana University and Sudhir Bhaskar, Director, CRM Communications Indiana University 3:00pm - 3:20pm, Tuesday, June 18, Lake Opeka Theater in Expo The Journey to Yale Message: Implementing Marketing Cloud at Yale University 200+ departments, 800+ communicators, 700+ synchronized data extensions from 14 systems of record (1,000s of other data extensions!). We will cover Yale's enterprise rollout of Marketing Cloud including our subscription center and list creation process built on the Salesforce platform as well as our ongoing support model for this amazing self-service tool. Dan Powell, Director, Community Platforms, Yale University, Venkat Reddy, Senior Software Engineer, Yale University, Kim Zaweski, Platform Analyst, Yale University 12:00pm - 12:20pm Wednesday June 18, Lake Opeka Theater in Expo
Philanthropy CloudEmployee Engagement Building Blocks: Salesforce Platform and Philanthropy Cloud Engaged employees have higher morale, stronger working relationships, and longer tenure with their companies. But engaging them in a meaningful way requires arming HR, IT, and Corporate Social Responsibility teams with easy-to-use tools that allow for cross-functional collaboration between departments and produce a compelling and engaging user experience for the employee. Join Salesforce product managers as they explore the Salesforce Platform and Salesforce.org Philanthropy Cloud, two building blocks any company can use to empower, engage, and connect with its employees. Nick Bailey, VP Innovation and Products, Salesforce.org 9:00am - 9:20a, Tuesday, June 18, Lake Opeka Theater in Expo
Customer Success GroupSalesforce.org: Look Beyond the Marketing Cloud to Achieve Your Marketing Goals The Salesforce Marketing ecosystem is way more than Marketing Cloud. In this session we will take a deeper look at Salesforce Marketing components that exist outside of the Marketing Cloud that help Nonprofits and Higher Ed institutions further their missions. Tony Angle, Principal Customer Success Architect, Salesforce.org 1:00 pm - 1:20pm, Wednesday, June 19, Lake Opeka Theater in Expo
Circles of SuccessSalesforce.org will have a representative at the following Circles of Success roundtables
- Monday, 2pm - Planning your Marketing Cloud Journey Strategy
- Monday, 3pm - Turn Your Data Into 1-to-1 Email Experiences with Content Builder
- Monday, 4pm - Marketing Automation Made Easy with Automation Studio * *
- Tuesday, 12:45pm - Intelligent Integration: How our Journeys Get Their Data from Salesforce
- Monday, 2:15pm - Enhance Your Content Marketing with Social Studio * *
- Tuesday, 2:45pm - Strategic Vision: Assess Digital Marketing Maturity and Build Business Value Map
- Wednesday, 12pm - Planning your Marketing Cloud Journey Strategy
- Nonprofit Marketing Leaders Trail Map
- Nonprofit Executive Trail Map
- Education Marketing Leaders Trail Map
- Education Executive Trail Map
What is Connections?Salesforce Connections is the must-attend conference for everyone who wants to learn how to build better constituent experiences through personalized, seamless engagement. Come learn new trends and best practices and try out solutions that make every interaction click to engage your constituents in one unified experience.
Why attend Connections?The world needs nonprofit and education trailblazers more than ever. But the social sector faces serious challenges: decreasing funding, increasing costs, and constituents that expect personalized engagement and experiences. At Connections, the community of nonprofit, higher education, and K-12 innovators will come together to learn how technologies like CRM, AI, and marketing automation can empower organizations like yours to engage smarter. And don’t miss the reveal of the latest Salesforce.org innovations for social impact trailblazers.
Who should attend Connections?Salesforce Connections is for Salesforce customers and prospective customers who are striving to build a direct relationship with customers. The agenda will feature content designed for:
- Marketing, advertising, commerce and service technology buyers.
- IT professionals supporting marketing, commerce and service technology.
- Customer service and customer experience professionals.
- Developers building apps for customers on the Salesforce Platform.
- Attendees across all industries are welcome, including Trailblazers in education, nonprofit, retail, consumer goods, financial services, health care and life sciences, manufacturing, travel, transportation, hospitality, telecom, media, and more. Salesforce partners and prospective partners are also welcome to attend Connections.